Writing blogs that people read is a bit of trial and error, however there are a few things that you can do to increase readership and engagement.
Keep it short and snappy
We are all time poor. Don’t waste time with ‘fluff’ when all anyone wants is information or insights. Get to the point quickly and keep your readers engaged.
Write about things that make you tingle
When you write about something (or someone) that you’re truly passionate about, it translates into your post. People can sense passion, whether they’re aware of it or not. So why write about boring topics? Why write about things that aren’t in alignment?
Discover how SEO works and how it can work for YOU
This may mean talking to an SEO (Search Engine Optimisation) expert, which many disregard. However if you’re serious about turning your blog into a business, it’s a great way to increase traffic to your blog/site.
Connect with other bloggers and businesses
And I don’t mean in a yukky ‘online-dating’ or ‘like my page and I’ll like yours’ kind of way.
In an organic way, reach out, make friends, and don’t immediately assume that that person will actually want to work with you. Personally, I get offers all the time; I only ever seriously consider them if they’ve come from someone I’m genuinely connected with (for example, Robyn and I have known each other for years).
You can also connect in a business setting, which can take the pressure off ‘making small talk’. Events like our #rockyourbloggy LIVE Premier Networking Event is a perfect example of how you can connect with each other in a neutral space
Note: The early bird tickets are almost sold out! Get in quick!
Make use of space
There’s nothing more frustrating than trying to read blogs that are all squished up in a tiny font.
Don’t be scared to use space and spaces.
Gain impact and allow people to scan for the information they’re after.
Tonight, Robyn from robynjlaw.com and I will be answering all of your questions about our Make Some Real Dough – Food Bloggers Course as well as any other questions you may have about making money from your website.
If you sign up to the free training, you’ll also have access to this free PDF:
Which has more information and a few tips to get you started!
and your PDF will be sent to you in an email tomorrow.
Love, Adele x